today's figures from the rnli reveal that 90% of the people in seaside accidents are male. group. so this new social media campaign is directed at them, urging them to stay calm and to try and float on their backs if they get into trouble. they take more risks, sometimes there is a case, you know, of underestimating risk and eventually overestimating their abilities and, you know, there is a lot of peer pressure and bravado in that demographic, so all those things are, you know, weighted against you and i think it is why those figures are so high. on newquay‘s beach this afternoon, many acknowledged that awareness of sea safety can be poor, especially among holiday—makers. ijust feel like some people underestimate how strong and powerful the ocean is. i don't know how easy it is to get lost. there is a rip current out there and without knowing it, you can easily end up down the other end, on the rocks. the timing of this campaign is deliberate, there are more seaside fatalities in august than in any other month of the year. jon kay, bbc news, cornwall. two wildfires in nort

now a campaign by the rnli.ach in newquay this morning. home of british surfing over there, fistral beach. rnli are trying to find out why young men are more at risk. good morning to you, one of the statistics, questioned 1000 young men, one of the things they discovered, the rnli, is that while young men are really likely to give mates advice on love life or finances, less than half would give advice on being safe in the water or just being in a dangerous situation. why is that? why do you think it is, this reluctance? a bit of miscommunication and maybe a bit of social anxiety towards asking people for advice. and if someone is experienced, it is best to make sure you safe and was asked to help. do you safe and was asked to help. do you think it is bravado? young men say, why would i be the one in the group saying, do not do that? they do not want to be the killjoy. probably one of the reasons. we know the statistics say you have got to look after your mates. thank you for joining us. good morning to you, from

the rnli says young men need to be more safety conscious. jon kay reports., he was a friend to everyone. tracy's son anthony grew up here in cornwall, but he still underestimated the power of the sea. he drowned at the age of 23. it is still happening and ijust do not want another mother to go through or feel what i feel everyday and not having my son with me. today's figures from the rnli reveal that 90% of the people in seaside accidents are male. with men in their 20s the most vulnerable group. so this new social media campaign is directed at them, urging them to stay calm and to try and float on their backs if they get into trouble. they take more risks, sometimes there is a case, you know, of underestimating risk and eventually overestimating their abilities and, you know, there is a lot of peer pressure and bravado in that demographic, so all those things are, you know, weighted against you and i think it is why those figures are so high. on newquay‘s beach this afternoon, many acknowledged that awareness of sea safety can be poor, especially among hol

. >>> the heroic volunteers at the rnli the royal national lifeboat institution thanks to donations have all kinds of employs to play with starting with the self-riding vessels so they can tackle seas all the way down to these rescue long boards. these lifeguards in cornwall are going into action because they notice that a couple of body borders were basically just being pushed out to sea. they get caught out and going into some rocks. this dude goes full bay watch, starts carving his way through the waves to get to them. >> makes it look so easy. >> you're just enjoying the view now, aren't you. >> and it's sexy, you got me. i wouldn't mind, because, yes, they are handsome but they know what they're doing. >> yeah, any do know what they're doing. you see quickly they're able to get to one of these guys with his body board right there getting on board. there's another lifeguard out in the water. pretty similar story in the other video that i've got here. >>> this guy carving through the surf. >> he's got some skills because as the wave say proch, puts the brakes on, turns into it, bicycl

the rnli is at newquay for us this morning. thank you for being with us.n particular. once we look at the events that happened last year and over the past five yea rs, last year and over the past five yea rs , we last year and over the past five years, we find there is a massive trent, at least 90% of those people who lose their lives around the coastline are men, mostly young men aged between 16 and 35 years old. so if you start looking into that and the reasons behind it, you'll find that men are much more adventurous, they are more likely to take part in risky activity. but also the less likely to make a plan and to talk about safety amongst their friends. and looking out for their mates. so this is perhaps part of the reason why we are seeing these deaths around our cause. we are urging now as of this campaign for young men in particular to think about safety when they head to the coast, to think about their friends, what is going to happen if the act a few drinks and go for a walk, where has their mate gone? look after the group and make sure you all

we spoke to people even from the rnli this evening they were just too upset to talk about what they hadice tell us that a nine—year—old girl has died asa result of the rock fall here. as a precaution, we notice that the beach here has been completely sealed off by the police. usually, this would still be popular at this time of the evening, but given the rock fall that has taken place, that is now out of bounds to the public for the time being. more now on the us announcing it will imposes sanctions on russia over the nerve agent attack in salisbury. let's get more now from our correspondent in washington, chris buckler. this another significant twist to the extraordinary and rather contradictory relationship between washington and russia. congress have been pushing for a determination from the administration as to whether russia had broken international law. three months ago, that request was put in, and it is supposed to be a two month deadline for that verdict to be given, but it has taken three commands, but the administration has come back and said, yes, they have broken internatio

what are the rnli doing to try to reduce the number of callers?ourself and stay with it. if you are a strong swimmer, you can yourself and stay with it. if you are a strong swimmer, you can swim horizontally to the beach and get out, they are usually quite narrow. but the main message is to stay calm and not panic. good advice and good messages. thank you very much, clear. and also thank you to geoff brown with that great story about bluebird in newcastle. if you would like to see more on any of those stories, you can access them on the bbc iplayer. we go nationwide every weekday afternoon at 4:30pm here on afternoon live. the time isjust at 4:30pm here on afternoon live. the time is just approaching ten minutes to five. the time is just approaching ten minutes to five. a huge art installation has been created by the royal british legion to honour those who fought in and lived through world war one. the giant thank you is currently on display by the river thames in london and will tour the uk later this month. today marks 100 days until the 100th

explains the emergency response, the fire and rescue service, ambulance, air ambulance, coast guard, rnlihat part of seaton garth does have signs warning members of the public about falling rocks so it is known to be a potentially dangerous area. this is outside source live from the bbc newsroom. our lead story is: says it will impose sanctions on russia in response to the nerve agent attack on a russian former spy and his daughter in the uk. other stories: the remains of a young boy have been found at a remote desert compound in the us state of new mexico. police made the announcement the day after rescuing ii malnourished children who were being held at the site. thailand has granted citizenship to the coach and three members of a football team dramatically rescued from a flooded cave last month. it emerged the boys and their coach were among around 480,000 stateless people living in the southeast asian country. and for many, the heatwave in europe has proven difficult to sleep. so a supermarket in finland thought of a solution. many apartments there have no air conditioning so the k—su

explains the emergency response, the fire and rescue service, ambulance, air ambulance, coast guard, rnli the area of seaton garth has signs warning them as the public about falling rocks so it is known to be potentially dangerous but what we have from north yorkshire police this evening, what they're confirming, is that tragically, this nine—year—old girl, who was on holiday at staithes, has died after this rock fall in seaton garth area today. a man has appeared in court via videolink, charged with murdering the midwife, samantha eastwood, in staffordshire. micheal stirling, who's the brother—in—law of her former fiance, spoke only to confirm his name. he'll return to court for a plea hearing in october. the body of ms eastwood was found eight days after she went missing. 3,000 people have attended commemorations at amiens cathedral in north eastern france, marking the centenary of the battle, that turned the tide of the first world war. the battle of amiens lasted just four days, but it was one of the most successful for the allies, of the whole conflict. theresa may, and the duke of c

and a warning to young men to be careful at the seaside — the rnli says they're more at risk of getting

guy addington is a community saftey partner at the rnli — he joins me via webcam from margate. to raise messaging around and it is the incident we have been talking about that gives us an have been talking about that gives us an opportunity to do that. what would the advice be to anyone who finds themselves in the same decision as kay longstaff? in the uk, one of the big difficulties is to do with our water temperature. kay was lucky in that she fell into water that was 28, 20 9 degrees. we never experienced water temperatures at that level in the uk and we are lucky if they get close to 20. it is more like 18 in the summer and an average between 12 and 15. 15 is important to remember because it is 15 degrees and below which the physiological responses to cold water immersion become significant. cold water shock. would talk to people about if they happen to fall into cold water and experience that shock, to fight their instinct to swim hard and panic and to try to relax, to lie on their back and extend their legs and do gentle paddling with their hands and to try to let the col