whisky expert ray pearson has poured m as smooth as it is, scotch is on the ro larty, especially american spirits. overall last year, whisky sales grew 4%, but thas mos to big growth in american whisky. that is bourbon. they grew twice as fast. and sales of irish whiskys are quote exploding. >> to me, there's a lot more exper menation in the bourbon area than there is in the scotch area. they have various when you look at the retail shows. >> the world is falling in love with bourbon. exports of american whisky top ed a dollars last near for the . but bourbon and scotch need each other in an im bourbon can only be a -- they're often sold to scottish distilleries where they're reused to make scotch. finding new oak every year is a challenge for the industry. >> the companyn the ozarks and they are here managing the growth of the trees. >> trees that will become barrels for bourbon and eventually, scotch. the good news for the en spirits industry is that hard liquor is is taking market share away from beer and the fastest growing part of the in star at $20 a bottle. >> it's like a in one sm