huge authors there enid blyton and roald dahl is that how important is that to the success of the whole venture about getting that sort of content on board like any kind of contemplate form like netflix or something content is king the old cliche and it's really important that we have those key key titles in all the key markets we're in but there's also option c. for us to create new content and so we're. investing in content ourselves using some of the interactive capabilities of our device and yeah there's this pressure in the educational content things like phonics for learning and for learning english phonics is very important and it's really the sound of the letters and parents often struggle with that so struck parents often struggle to support their child's learning of phonics you said you weren't totally averse obviously to touch screens in the light because as you say kids are growing up in that in that era now what's your view on screen time you know you get the likes of the world health organization saying children on the one should not have any screen time and children up to

we have are in kind of music radio station and they love the in the blight and constant use of roald dahl content coming and it's stories which are very strong but also we have cause for being quite popular as well right so that takes us to the business model and you mention 2 huge authors there enid blyton and roald dahl is that how important is that to the success of the whole venture about getting that sort of content on board like any kind of contemplate formica netflix or something content is king the old cliche and it's really important that we have those key key titles in all the key markets we're in but there's also option c. for us to create new content and so we're. investing in content ourselves using some of the interactive capabilities of our device and yeah there's this pressure in the educational content things like phonics for learning and for learning english phonics is very important and it's really the sound of the letters and parents often struggle with that so struck parents often struggle to support their child's learning of phonics you said you weren't totally avers

huge authors there enid blyton and roald dahl is that how important is that to the success of the whole venture about getting that sort of content on board like any kind of contemplate form like netflix or something content is king the old cliche and it's really important that we have those key key titles in all the key markets we're in but there's also option c. for us to create new content and so we're. investing in content ourselves using some of the interactive capabilities of our device and yeah there's this pressure in the educational content things like phonics for learning and for learning english phonics is very important and it's really the sound of the letters and parents often struggle with that so struck parents often struggle to support their child's learning of phonics you said you weren't totally averse obviously to touch screens in the light because as you say kids are growing up in that in that era now what's your view on screen time you know you get the likes of the world health organization saying children on the one should not have any screen time and children up to

huge authors there enid blyton and roald dahl is that how important is that to the success of the whole venture about getting that sort of content on board like any kind of contemplate form like netflix or something content is king the old cliche and it's really important that we have those key key titles in all the key markets we're in but there's also option c. for us to create new content and so we're. investing in content ourselves using some of the interactive capabilities of our device and yeah there's this pressure in the educational content things like phonics for learning and for learning english phonics is very important and it's really the sound of the letters and parents often struggle with that so struck parents often struggle to support their child's learning of phonics you said you weren't totally averse obviously to touch screens in the light because as you say kids are growing up in that in that era now what's your view on screen time you know you get the likes of the world health organization saying children on the one should not have any screen time and children up to

huge authors there enid blyton and roald dahl is that how important is that to the success of the whole venture about getting that sort of content on board like any kind of contemplate form like netflix or something content is king the old cliche and it's really important that we have those key key titles in all the key markets we're in but there's also opportunity for us to create new content and so we're. investing in content ourselves using some of the interactive capabilities of our device and yeah there's this specially when the educational content things like phonics for learning and for learning english phonics is very important and it's really the sound of the letters and parents often struggle with that so struck parents often struggle to support their child's learning of phonics you said you weren't totally averse obviously to touch screens in the light because as you say kids are growing up in that in that era now what's your view on screen time you know you get the likes of the world health organization saying children on the one should not have any screen time and children

we know that wagner was anti—semitic, know roald dahl is also anti—semitic, but there are other numbern't know about, so that may stretch back as far as you like in history. i think it sometimes framed as either or, do we acknowledge how monstrous those views were or do we ignore that because the art was so beautiful? and i think it's possible to do both, to acknowledge while, they had some really terrible abuse and therefore we can mark that that should not happen and to keep working on that you shared those don't happen today whilst preserving some beautiful books that meant the world to children all over the world. you mentioned an interesting point earlier talking about i think you mentioned the word role models, you said you did not look to artist for them to be role models. but is it fair to say that some people do? i think it's very, very dangerous to go down that road because i think we will be left with no art if we start to judge people morally and say, ok, you are not a good mother, you are too busy writing your books or you know ranging from sexual harassment, which we are