the reporter, rob hayes, from our sister station in l.a. has the story. >> brick and mortar video stores may have hit their block. >> it carries only one video film. >> yep, 1996's "jerry mcgwire". >> it was a video store made up of only "jerry mcguire." most of them in english. another 3,000 copies are in the back, and i assume in case they run blow. >> it's bright red and beautiful and there are so many of them. >> and these are with the art collective, everything is terrible, and for some reason, they began collecting vhs copies of the classic, and now for the next couple of weeks they are part of a video store that doesn't rent out any movies. >> that would involve you taking a copy of jerry, and that's not allowed. >> we know what it is and who is behind it, but the big question of what it comes to the jerry mcgwire video store, it's why? >> why not. >> that's not an answer. >> the dream is to build a pyramid out in the desert. >> no, joke, the pyramid is the goal. >> we want to give the jerry's a forever home. >> in all of this they h