often find they are also assumes you did with rob maddock billing practices and autoship programs underscoring the adage that misleading claims frequently lighten only the consumer's wallet. these are consistent with those observed by st. louis bbb except that the st. louis bbb has not seen the rise in the number of ads in that particular jurisdiction. self-regulation works only if it has the support of the industry and the government. two associations in particular, the electronic retailing association, and the council for responsible nutrition, have stepped forward to provide the types of no strings attached funding that allows us to do our impartial monitoring and decision-making work. although there is no formal , decades of support by the federal trade commission have been absolutely critical in the success of the process. although there have been significant efforts by federal and state government to control and substantiate exaggerated claims, more can be done, obviously. one thing i think everyone agrees on is the type of state and federal enforcement actions the ftc have been bringing