rob mcmillan, founder of silicon banks wine finance division, is widely regarded as one of the top 50 most influential people in the us wine industry. while french taxpayers will save the industry until it recovers. us winemakers and grape growers rarely get any such breaks. none the less, tourists we met in oakville agree with france. i think it's important that they protect that it is a huge part of their culture, their way of living. the demand problem in france is pretty much being repeated in most wine growing countries, but being handled in a variety of different ways. but ultimately, the demand issue boils down to two things, says one, in less demand for wine now and the sunsetting of the baby boomer generation in the 1990s and early 2000 as california wines were winning worldwide acclaim. and some studies attributed good health to moderate wine drinking baby boomers in their prime are flush with cash. want bid higher priced premium wines as much as for status as taste it now their economic impact is fading and americans are drinking less wine , switching to craft beers and alc