. >> yeah, we're seeing a lot of leaning in i have to say, rob, it's morgan, the fact that you just joinedyou are listening to directly talk with this individual investor base that is gaining steam right now, are you yourself as a ceo adopting a new play book what do those discussions look like with your board, your c suite, et cetera >> it's a good question, and yeah, it is completely different. i was talking with one of our investor relations people, and how five years ago, ten years ago, we used to be an 80, 90% institutional shareholder base and now that's completely flipped, we are probably an 80, 90% retail shareholder base, and that changes the way you approach things, and the reality is that we've got to be able to engage with those shareholders and both listen to them, know that we appreciate them, and so, yeah, this would not be my preferred path of -- i'm not a big twitter guy. i have not been out there for a long time. given where we are now, and what the future of this retail game looks like, i've got to do it, and i think it's in the best interest of our shareholders. >> you