so they started to make calls to people they knew including fellow performer robbie patel. >> so ryan is one of my closest friends and he goes listen, i know you've done some business stuff before. todd and i have this idea, i want to talk to you about it and about two hours later, i had not only given him whatever advice i could think of but also decided to join the movement. >> their next call was to another famous friend. kristen bell. >> we gave it to kristen as well. we wanted her take on it and she had the same reaction. i want in. i want to be a partner and so really from the get-go it was the four of us. >> four cofounders with tons of acting experience and lots of passion, but no clue about how to make a tasty snack bar. >> we started just trying to make granola bars at our kitchens and they came out in these sheets of just brick. i mean it was like you could have knocked somebody out with it. >> the one thing we know we have is we have some famous friends so a bunch of celebrities helped connect us with various people in business, people who became advisors and our closest c