over your need the wild dari: well, he has coached everyone from ser lean in williams and even president clinton. >> tony robbins helping every day people find financial security. allison with the advice. reporter: tony robin pis one ef this most easily recognizable life coaches in the world. he has made a living getting people out of their seats and get their lives moving. >> who has failed missbly? reporter: in the latest book "money: master the game "he chase lauren buffet, carl eye kopp, steve forbes for the keys to financial freedom. today, he dropped by fox 5 to share secrets which are simpler than you may think. >> the most important thing i learned from these people that is you have to know what things cost you. >> 401(k) thieves are eating away at most pom's hard-earned machine ty. he gives a frightening example. >> you are 35 years old. put it in the market and dot 8% at 65, that 100 thousand. you have 1% in thieves, $7,361,000. if you paid 3% in fees, it is $432,000. has part thed with american best and has site sew me the free ares.com to help people figure out what they are pay and what the options