robby mook said in a statement the campaign distributed. this is not about hillary clinton, not about us, of course it is, of course it is, we are humble. we take nothing for granted. we are never afraid to lose. yes, you are. we are out to compete and fight for every vote. we know this campaign will be won on the ground. >> i followed one of my favorite writers, me. in 2013 i wrote a memo to hillary. people like her, think she needs to get her authentic self out there. they wrote through me in this memo to her, she needs to be accessible, vulnerable, small and scrappy campaign, she needs to show she's nimble, humble, honest, authentic. fearless. something she's never been, fearless. she has people around here who respect her, think she'd be a great president, think she's a decent person and want to show that side of her for the first time. back to your point, can she be that person. can she finally be fearless? >> that's why the e-mail thing is such a bad deal. it's so counter to what she promised. >> when you surround yourself in presiden

her new campaign manager, young campaign manager robby mook is laying down the law on that. >> reporter: yeah, that's right. he sent this memo to staffers yesterday. we got a hold of it. this outlines some of the general principles of the campaign. the implication is that there will be, they will try to have less infighting. i want to quote from a couple of the lines of the memo. like i said, we got hold of it. mook tells the staffers, when we disagree, it's never personal. once a decision is made, we execute it together. he says this campaign is going to be about strategy and not runoffs. it's clear. here we go. 2016. >> thank you. i want to bring in jon karl to lay out where hillary stands. she comes in as the most dominant nonincumbent to run. >> reporter: no question. there's a new bloomberg poll out this weekend that shows nearly three-quarters of democrats a independents said it would be a good thing if she faced a serious challenger. she's the biggest nonincumbent front-runner we have ever seen. 66% of democrats favor clinton. the only other two that show up more than a blip, joe

her campaign chairman, and veterans of the no drama obama campaign including her campaign manager robby mook it has been smooth sailing. the only thing being written is what she encountered at chipotle . she is not encountered resistance. betty: do you give her credit for that, josh? she is the most-watched and follow -- josh: eating at chipotle? betty: for being an everyday american. also, the element of surprise -- she's the most followed these days. josh: she has a new group of advisers. we understand social media. they know reporters like me are tired of hiring -- covering the hillary clinton campaign, are jaded. they need to do things to shakeup. the first five days are an example they can do this. we had this nationwide -- i not know what you want to call it, manhunt? -- to follow her around chipotle and her van. i guess that is better than writing about what her campaign is doing wrong. as i say you in the new edition of "bloomberg businessweek" we do not know if she fixed a problem until she runs into meaningful competition, and that might not happen until next summer when there is a