. >>> and celebrities robby patel and kristen belle along with their cofounders create a snack bar that's helping to save children's lives. when it comes to making choices for your business, we have your back. that is all coming up next on msnbc's "your business." >> announcer: msnbc's "your business" is sponsored by american express. don't do business without it. >> announcer: your business is sponsored by american express. don't do business without it. >>> hi, everyone. i'm jj ramberg and welcome to "your business," the show dedicated to helping your growing business. these four actors never imagined entrepreneur would be a role they'd each take on, but then they saw something they simply could not eforgeforget. we sat down with robby patel and todd grinnell to talk about the snack food company, this bar saves lives, and how their day job helped get the word out about this snack that is something but subtle about its missio mission. >> it's in your face. >> this los angeles-based snack food company is anything but subtle about their mission statement. >> the name, first of all, is, i th

. >>> and celebrities robby patel and kristen belle along with their cofounders create a snack bar that'sping to save children's lives. when it comes to making choices for your business, we have your back. that is all coming up next on msnbc's "your business."