for that, re turn to roben farzad for bloomberg "business week." welcome back to the program. how much more of a battering can toyota take? lation after another.d >> very much delayed reaction here. it's coming out in the painful dollops. a brake issue, gas pedal issue. the prius is the gold standard for hybrid vehicles. we're getting revelations about potential delays in terms of regulator warnings, both in japan and the united states. so this story still has legs. >> what do you make of the way in which the company has gone about handling, about communicating all of these problems to the public? >> what we're seeing this week is a very japanese contrition, and almost a self-flaj i lags, how could we have done this. you've seen it on tv, ad airwaves, you're seeing regulators step forward in japan and say you need to be more forthcoming. the u.s. department of transportation echoing those concerns, the ambassador to japan, and vice versa to the united states. if you're a competitor, to toyota, you're loving this. because for once, the teacher's pet, the "a" student is getting