labor expert robert bruno calls the outcry a gift to unions who've been trying unsuccessfully for years to organize big retailers. >> it's precisely that kind of indifference to the schedule of workers and worker families that will generate an enhanced grievance amongst those workers and it will start to give them additional reason to think we need a contract here. >> consumers will likely determine whether these early opens become a tradition or just a one-year fad. experts say if they don't turn out in mass to shop on thanksgiving big retailers may go back to their early black friday openings, but if shoppers do more retailers will jump on the band wagon next year. diane eastabrook, "n.b.r.," chicago. >> susie: our next guest says technology is changing the face of "black friday". he's anthony pappas, president of his own firm, pappas group, a brand and advertising agency. >> susie: so, anthony, you say that black friday isn't the one day big event in retailing that it used to be? >> well, it is definitely changing. we're definitely seeing a shift that it actually goes through the wee