netflix they have the irishman coming out with martin scorsese film, with robert deniro, they have aheatrical release because they want to be eligible fors cars. but it won't be in amc theaters. neil: if they first have a theater run before they get to you, are you feeling in a weird way as a customer, hey, i'm getting gouged here? >> i think it is possible. what i think this is aiming for to get people who aren't subscribers. if you're not a apple plus subscriber, if you're not a netflix subscriber, you can still see the film in theaters. you might not know it comes from apple plus or netflix. you see it in the theater. that end up being box office dollars f you're a subscriber i don't think you will feel slighted you're already getting it on your couch. neil: do you think this, it becomes even more expensive to get content? you're talking about producing it all for big theater release. that is very different, right? >> that is the problem, right? we have so many streaming services now. the whole reason streaming came aabout, people were already cutting the chord. neil: if you had t