coming in second, robert downey jrp's sherlock holmes and alvin and the chipmunk's, the squeakel.nd it's complicated. >> you saw it on date night. >> definitely worth seeing. >>> reality tv producers are shining a brighter spotlight on potential cast members. >> hollywood is looking for better characters after a year of embarrassing even tragic incidents. fox's anita vogel has the story. >> reporter: in 2009 reality tv soared to new heights and sunk to new lows. ryan jenkins ended up committing suicide after he was accused of mutilating and killing his former wife, swimsuit model jasmine fiori. they had no idea jenkins had a criminal record with two assault charges. >> many times we find things in people's background but they still go on the show because it makes them more interesting and their history is more interesting. i don't know anybody that would put someone on who had clearly violent tendencies and had done physical harm to people before and would put them on the air. >> reporter: the jenkins incident? particular has sparked a 25% increase in requests for background check

this poster from 2008's ironman starring robert downey, jr., provides just the kind of car excitement we've come to expect not just from car advertising again but from much of the entertainment that we indulge in that is car centric. and american car ideology like the messages that come to us in many hollywood films is supported by a series of core american values. individualism, freedom are two of the key but also family -- the very american dream. the automakers have tapped into these core american values in their advertising. and year in and year out, we are exposed to tens of messages. let alone the marketing, the promotion, the publicity. because we're exposed to this year in and year out from the moment we open our eyes and realize we are born, we come to intensely associate these ideas that we already have about what the car can provide us. we associate those as values even more intensely with the car. freedom is one of the key values that the car taps into. and the iconic image of the lone car traveling wickedly wildly, and freely down this empty roadway, no other cars in sigh

i think robert downey jr. have really made a mark for themselves.hey want to make a rock 'n' roll superhero franchise that stands apart from itself. i think that one's going to be the best. >> it's always good to see you. thank you for coming in. and still ahead, more on those full body scanners in the wake of the christmas day plot. are they an invasion of privacy? and in our next hour, man gets creative as he tries to come up with some extra pocket change. but his extra effort didn't get him very far. (woman) dear cat. your hair mixes with pollen and dust. i get congested. but now with zyrtec-d®, i have the proven allergy relief of zyrtec®, plus a powerful decongestant. zyrtec-d® lets me breathe freer, so i can love the air™. (announcer) zyrtec-d®. behind the pharmacy counter. no prescription needed. announcer: you could buy 300 bottles of water. or just one brita filter. ( drop plinks ) brita-- better for the environment and your wallet. any city. then log on to hotwire.com, where you'll find four-star hotels at two-star prices. hotwire has speci

comforting, but much more exciting, much more glamorous, this poster from 2008, iron man, starring robert downey, jr., provides just the kind of karzai that we've come to expect, not just of car advertising. again, but from much of the entertainer that we indulge in that is car centric. american car ideology lights the messages that come to us in many hollywood films, is supported by a series of core american values. individualism, freedom, are two of the key, but also family -- the very american dreams. the automakers have tapped into the core american values in their advertising. and a year in and year out, we are exposed to tens of billions of messages from them. just any advertising, let alone the marketing, promotion and publicity. because we are supposed under exposed to this and realize we are born, we come to intensely associate these ideas that we already have about what the car can provide us. we associate those values and more intensely with the car. freedom is one of the key values with the car taps into. the iconic image of the lone car traveling wickedly, widely and freely down thi

comforting but much more exciting, much more glamorous this poster from 2008's hyrum and starring robert downey jr. provides the kind of excitement we've come to expect not just from car advertising, again, but much of the entertainment we indulge in that this car centric and american car ideology like the messages that come to us in many hollywood films is supported by a series of core american values. individualism and freedom are two of the keys but also family, the very american dream. the auto makers have tapped into the core american values and their advertising and a year in and year out we are exposed to tens of billions of messages just in the advertising let alone marketing, promotion, publicity because we are exposed in this year in and year out from the moment we open our eyes and realize we are born become intensely associate these ideas that we already have about what the car can provide and we associate that as values even more intensely. freedom is one of the key values the cards into and the iconic image of the lone car traveling wildly and free down the empty road with, no oth