"shark tank's" robert herjavec has taught these wanna be sales people some of the psychological sleights room only. >> reporter: now we are perched in our mobile command van where our shark will play sales whisperer, talking to the contestants with a wireless ear piece. helping them close the sale. >> go to the kids and close to them. >> reporter: each competitor will be in the booth for 30 minutes. first up brittney. >> brittney, never turn your back to the customer. always stay forward. >> got it. >> reporter: brittney quickly conjures up some customers. then she attempts one of the sales techniques -- the compliment close. >> see, it is my favorite. i love it. >> oh, brittney, i love it. the complement close, i like it. >> reporter: brittney turns the compliments into cash. >> all right, great, go to the next guy. that sale is done. bang. >> how you doing? >> reporter: but as the clock ticks the flow of customers dries up. out of desperation, brittany starts singing. >> ugly christmas sweaters. ♪ tipsy elves christmas sweaters ♪ ♪ want some fancy sweaters >> reporter: still no custome