reverse the company's 401(k) policy, here is harvard professor and author of "what you are really robert kaplanthat may ceos get so out of touch with everybody else? >> i don't think they are. on or timith lululem armstrong or others, there have been comments people would preferred they did not make. they tend not to make these mistakes. if they reflect a lack of understanding, they have got to come back and apologize and fix the issue. that,have seen a lot of you mentioned chuck wilson, ceo of -- former founder of lulule mon. goes on. what makes a good apology? underlying reality is what matters at the end of the day, apology is fine and works if you suggest you realize you made a mistake, you admit it. issue andd fix the move on. if the apology is superficial and there is still a problem, the apology does not help. lulemon, customers understood it was a problem with the quality, that is why what the ceo said suggested he did not understand. with us, there is a difference between a screw up going after someone's retirement plan. challenges will not go away. he backtracks on a retirement plan i