darren sits down with patriots owner robert kraft and steve tish to break down what a win peens to the franchise. that's tonight in sportsbiz on the nbc sports new york. and tune into nbc sunday to catch super bowl xlvi as the giants takes on the pats. live coverage kicks off at noon. >>> time for the final call. >> god on the side of the quarterback married to gisele. >> i like vix calls here. >> i think still a head share. cheap. >> don't forget. money in motion is up next.

>> well, yeah, i found a lot of fans who discovered that once rush limbaugh was in robert kraft's boxefore the game, they changed their allegiances. they were pulling for the giants giants. >> the giants were nice enough to me have--oh, sorry. the giants were nice enough to have me in their box. i could see them lose to washington but that's a whole different story. how did mia get away with that compared to janet jackson a few years ago. >> it's interesting janet jackson, justin timberlake thing was a very top-down media sensation. the media told people you should be outraged by this. in the end i think the fcc got 97 complaints total for the whole thing. most of them from a save the children society of some sort. >> yes. >> this was a very bottom up where watching people responding on twitter and other places on the internet and facebook, everyone was did i just see that? and i think the difference between 2012 and 2004 is that we have twitter and we have the ability to see high definition screen caps, and i can show you

>> reporter: that legacy has left a void felt most by her best friend and husband of 48 years, robert kraft's support, if not necessarily her understanding. >> somebody like my mom who wasn't rabid about football, but got the importance of it to other people and their lives, and i think that's what, once she became involved with the nfl and she understood the power, she wanted to make sure that that power was used for good. >> we knew that you know this is a special place for her, and that this organization meant a lot, but you always got the sense not because of what we did on the field but off the field. >> reporter: light will not let his teammates forget either kraft a painting given to the kraft family in an emotional post game moment following a victory over the dolphins christmas eve. >> for everybody to stop and take the time and paacknowledge the fact that mr. kraft and his family, so many other people were affected by the loss of myra, and to find a way that you could kind of symbolize that dedication that everybody's put into this year was special for all of us. >> it really vali

. >> reporter: that legacy left a void felt most by her best friend and husband of 48 years, robert kraft1994 with his wife's support if not necessarily her understanding. >> somebody like my mom wasn't rabid about football but got the importance of it to other people and their lives. i think that's what once she became involved with the nfl and she understood the power, she wanted to make sure that power was used for good. >> we knew that, you know, this was a special place for her and that this organization meant a lot. but you always got the sense it was not because so much what we did on the field but what we did off the field. >> reporter: he would not let his teammates forget either kraft persuading them to commission a painting given to the kraft family in an emotional postgame moment following a victory over the dolphins on christmas eve. >> i think for everybody kipd of stop and take the time to really, you know, acknowledge the fact that, you know, mr. kraft and his family and so many other people were affected by the loss of myra and to find a way that you could kind of symboli

by the way, robert kraft, patriot ceo, donated $500,000 to the president's campaign and jonathan tischid the same. >>> boxer johnson became the first heavyweight boxer. if more than 13 years jack johnson was the most famous and most toe norrous african-american on earth. johnson won at least 50 fights against white and black opponents alike. nice ring. knock it off. ignore him. with the capital one venture card you earn... double miles on every purchase. [ sharon ] 3d is so real larry. i'm right here larry. if you're not earning double miles... you're settling for half. really? a plaid tie? what, are we in prep school? [ male announcer ] get the venture card at capitalone.com and earn double miles on every purchase every day. what's in your wallet? i was gonna say that. uh huh... [ merv ] mr. clean magic eraser extra power was three times faster on permanent marker. it looks like mr. clean has won everything. the cleaning games are finished? and so are we. [ male announcer ] clean more, work less, with the mr. clean magic eraser extra power. i have a cold. and i took nyquil, but i'm st

and the owner of the new england patriots, robert kraft, and he will lose and talk about the pain of losing his wife during that lock out this past summer. and howie long has two out standing athletes, one in college and one with the rams and how he deals with terry bradshaw, who personalities that could not be more different. and, plus, working out at 6:00 a.m., and a feat to get the kids up alone. >>clayton: we will check back in a little with much more on the super bowl. >>clayton: and a lot on politics including governor huckabee likely talking about the nevada caucus starting today. the presidents show mitt romney blowing away the competition at this point and hitting the 50 percent. everyone said he could never hit 50 percent but he could never bust that ceiling. looks like he has. >>clayton: in 2008 he won in a landslide lock. he has the mormon vote. 95 percent of the vote he took in 2008 from all the mormons that live in never but interestingly all of the other candidates are going after the frontrunner in mitt romney. >>alisyn: that is what you do so newt gingrich has come u

myra kraft, the late wife of pay the tree the i don'ts owner robert kraft, has been an inspiration forth in july of cancer. players wore a patch, a special remembrance patch on their uniforms dedicated to a woman who dedicated her life to do good for others. when her husband bought the team in 1994, mrs. kraft leapt her support, if not necessarily her understanding. >> somebody like my mom who wasn't rabid about football but got the importance of it to other people and their lives. and i think -- i think that's what -- once she became involved with the nfl and she understood the power, she wanted to make sure that that power was used for good. >> we knew that, you know, this was a special place for her and this organization meant a lot, but you always get the sense that it was not -- not because of so much what we did on the field but what we did off the field. >> reporter: many new england players called myra kraft mama, even had a painting commissioned for the kraft family, a beautiful painting here that was presented during an emotional postgame ceremony after they beat the miami do

. >>> tomorrow on "squawk box" the business of the super bowl, new england patriots owner robert kraft bowl commercials with ad exec miles nodal. ♪ [ horn honks ] ♪ oh, those were the best of days ♪ ♪ i still feel the summer rays ♪ that graced our backs as we went down the lane ♪ [ horn honks ] [ male announcer ] when your car is more than just a car to you, the right insurance matters. are you getting the coverage options you need and the discounts you deserve? for an agent or quote, call 800-my-coverage or visit travelers.com. >>> yep, there it is. that's the entire "squawk box" and squawk on the street team, watching over new york's west side highway, i saw it this morning as i was coming in. >> you had to turn around. >> you got to get some lights on that sign, because at 5:00 in the morning, 4:00 in the morning, you can't see it. >> he's kept his eyes on the road and i kecpt my eyes on the prize. you guys are looking pretty on the big board and you guys are down there at the real big board. what are you guys looking at this morning? >> that billboard. did you see it? >> i have onl

here now to talk about it patriots owner, robert kraft who we thank for taking time out during a busy week. lewis and chargers quarterback philip rivers. before we get to the top ib at hand, i would be remiss if i didn't congratulate you mr. kraft on a return to the super bowl and you do it -- [ applause ] even the colt fans have to acknowledge that this has been quite a run of excellence. how has this year been different and what has it meant to you? >> the colt fans have been terrific. i've been walking around the town. people from the midwest are very special. you know, some of us in the northeast are a little neurotic at times. people in the midwest are very friendly and nice. i thank you for the nice, kind way you've -- [ applause ] >> okay. >> i started this season with a heavy heart. i lost my sweetheart. had an opportunity to chat with the team and tell them that they'd be wearing that mhk patch. >>> for your wife myra. >> who passed away right before the season started. what she represented and what this season represented and the kind of person she was. you know, i believe i

robert gilreth established. it carries forward the strong leadership like chris kraft, dee slayton, aaron cohen, owen morse. basically if you look at how this device came into being, it is probably the most advanced technological space system that has ever been built. interestingly enough it was built by a generation of people who today just really don't receive the recognition that they should have for the commitment they made to america's, in fact the world's capabilities. the belief that the shuttle was the instrument that was built by the most gifted technologists, leaders and managers that ever existed within the space prog m program. and i think this gift that they gave to the american public, the space business, is never fully recognized. it's the most fundamentally reliable system, space system, that has ever been built. it is a space system that has a broad range of missions. it's demonstrated itself fully capable by accomplishing everyone of its design objectives. unfortunately it has not achieved the economies that were intended but to a great extent these economies are not being achieved princip