my name is robert osaki, and we are very honored to presepresen the logo and also our branding design committee. first of all, i want to thank the san francisco small business commission for the opportunity given for us to work on such a great project. this means a lot to us. branding review committee, regina, mark, rick, thank you for all your hard work and commitment over the last ten months. >> commissioner dooley. >> and commissioner dooley, i'm sorry. >> so today, we're going to present the process. robert's going to go over the process we went through over ten months. okay it's condensed because you guys don't want to go over our work, but it's a very good overview how we engaged the community, how we engaged the businesses, and ultimately how we came up with the logo that's going to represent all the great businesses here in san francisco, so i'm going to pass this onto robert riley to do the process and i'll unveil the logo. >> thank you for having us. as going over the background today it's just a little bit of the process that we go through with our general logo development.