we sat down with third generation ceo robert paxon at their headquarters in chicago to learn how theyave held on to their nostalgic brand while continuing to innovate in this learning from the pros. ♪ >> my grandfather started the company in 1917, and he was an italian immigrant that came from a small town near venice, and he was 16 years old when he came here, and eventually he saved up enough money to open up a little one room workshop where he began making wagons. once he had built up the business and he learned that the world's fair was coming to chicago in 1933 he decided there would be this once in a lifetime opportunity to introduce his brand and his product to the world. so he took out a loan from the bank that was in the middle of the depression, so times were really tough, and he built this giant 45 foot tall exhibit of a boy riding a wagon. my grandma always said it was the only time that she ever really saw him really stressed out because so much was at risk. it was really a water shed event in the company's history because it was when my grandfather introduced the name ra