this is a chart from my colleague robert proctor. cited -- it'sdely a figure widely cited. 100 million people died of tobacco related diseases worldwide in the 20th century. the world health organization x more than one billion -- health organization expects more than one billion people will die of smoking related illnesses the 21st century stop this inverts our knowledge of the relation of science to practice. if we know more, we can use the knowledge in socially productive, important ways. we know more about the harms of smoking than any product and consumer history but we can expect a 10 time growth in the number of deaths in the 21st century. this raises profound questions about capacity and morality. on the left are cambodian monks. on your right is a tobacco vendor in indonesia. scenes, one street from shanghai. sergei, at is of seven-year-old in st. petersburg. smokingts on only marlboro cigarettes. this was taken in 1995. i can help but think what has happened to him, a street child in st. petersburg. funny finish by telling