one of the things that robert rosen thathal d. the more people that see it, hear it, the more. we followed a little bit journalism away from the public that we serve, in the sense that we have a higher calling. i'm a journalist, don't bother me with reader comments, i'm too busy doing journalism. and i think that part of the fault is ours. in that we didn't take audience seriously enough. we didn't take the people we are supposed to be serving as a public service, which is the argument that we'll hear later on in this program. we didn't take it seriously enough, so suddenly the audience went zooming by us technologically and otherwise, and that's why the cr is here in the bay area, the center of technology and the center of innovation, and we have something called tech right with google, where we get the journalists and engineers and game designers and others together and create products. it might be interesting to say, gamers that might interest them in the news. so we're really trying to reach as many people as we can with the investigating reporting that we do. >> when we co