we would considering to news, first i want to say that i'm not the executive director, that's robert rosenthal, but i'm on the board. >> our apologies. >> no problem. so i think that whether it's mill enials or other age groups in the demographics, i don't think there's less interest. we have a relationship with a group called you speak, a spoken word organization. now in 50 cities, thousands and thousands of kids between 14 and 19. and we have a relationship with them. as they discover that what they used to call the news in a very hostile way. we don't talk to the news, news doesn't relate to us. in oakland, the only thing that you see on the news are shootings, and that doesn't tell us about our lives. we have a relationship with them so we provide them verified factual information on a variety of things that affect their lives. immigration, ethnicity. and they interpret that into their poetry and spoken word performances and those they believe are more powerful. so suddenly they have a relationship with us journalists instead of the news, and we're finding that it's a very powerful relatio