to discuss branding i'm joined by robert sas and he is senior managing director at u.s.g. private equity also we have you know cocoa teachy is chairman of the board of the retail chain picnic and robert me he's managing partner at robert may consulting group ok gentlemen we're in st petersburg and i'd like to ask you robert the first question we think of the term branding the country japan technology china the factory of the world germany precision united states may be too much financial market you think of russia what brand comes to mind. if today's one one does come to me what i can say about that i've lived here in russia for a long time and i've watched a lot of changes and improvements happen over the best ten to fifteen years i had to describe russia in short i would say it continues to be a country in transition with considerable long term potential you've got a brand that's her brand in my opinion it is because i'm not sure how well she could describe it because we went from one system and we went from one brick and another brand into we're in transition to create t