to discuss branding i'm joined by robert sasson he's senior managing director at u.s.g. private equity also we have you know coco teachy is chairman of the board of the retail chain technique and robert made he's managing partner at robert make consulting group ok gentlemen we're in st petersburg and i'd like to ask you robert the first question when we think of the term branding the country japan technology china the factory of the world germany precision united states may be too much financial market you think of russia what brand comes to mind. if today's one if one does come to me what i can say about that i live here in russia for a long time and i've watched a lot of changes and improvements happen over the send to fifteen years i had to describe russia in short i would say it continues to be a country in transition with considerable long term potential is that a brand that's the brand in my opinion it is because i'm not sure how else you could describe it because we won from one system and we went from one brand another brand and so we're in turn this into i mean c

to discuss branding i'm joined by robert sasson he is senior managing director at private equity also we have.

to discuss branding i'm joined by robert sasson he is senior managing director at u.f.c. private equity also we have. the board of the retail chain. and robert may he is managing partner at robert make consulting group ok gentlemen we're in st petersburg and i'd like to ask you robert the first question when we think of the term branding the country japan technology china the factory of the world germany decision united states maybe too much financial markets you think of russia what. if if the.