. >> robert sillerman: and this modest, by today's standards, home is the second-most visited privatees. it's seen by 600,000 people a year. >> kroft: sillerman doesn't just represent elvis; he owns elvis. four years ago, he spent $100 million to buy 85% of the rights to the presley estate. >> sillerman: turned out to be a wonderful deal for us and for the family. >> elvis presley: ♪ love me tender... >> kroft: with everyone now getting their 15 minutes of fame on cable television and the web, sillerman doesn't think there will ever be another phenomenon quite like elvis, who has turned out to be relatively recession proof. some parts of his business are actually up. why do you think they're up? >> sillerman: well, i would love to say that it's because of our brilliant management. >> kroft: you just did. ( laughs ) >> sillerman: i said i would love to say it; i didn't say it was true. but the fact is that you can't manufacture the affection and the appeal that elvis has. >> kroft: he's dead. >> sillerman: are you sure? >> kroft: if he is not dead, a lot of people have wasted money on