one notable player in attendance is robert stromberg.ime academy award winner also the cofounder of the virtual reality company. it's a constant studio and production company that combines storytelling and technology to create immersive vr experiences. joining us to discuss in los angeles is robert strong. wonderful to have you on the show. i want you to tell us about the vr summit that has been kicked off. does this show that we are at this tipping point in hollywood where you are gathering to want to adopt immersive technology that much more? >> i think everybody's really excited about this brand-new medium, and i think we are still at the early stages of what it could become. what we are finding out is that it will be a really powerful storytelling, indeed. at vrc we are really exploring things like how to direct in vr, how to tell a story and how to develop characters, how to edit. i think it is still in the exploratory stages, but it's a really exciting future for the combination of cinema and the gaming community, and hollywood in