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robert sutton is a professor of management science and engineering at stanford.founded the institute of design and the stanford technology ventures program. he is also co-author of the new book "scaling up excellence: getting to more without settling for less." great to see you. >> great to see you, j.j. >> i hear this all the time. i mean i went through it. you're a start-up. you're sitting next to each other. you don't have to have conferences because you're right next to each other. >> right, right. >> and suddenly you hire all these employees and you need systems in place. >> it's a tragedy but it's inevitable. >> it's inevitable. so let's talk about how you get there. you talk about spreading the right mind-set. >> yeah, so, -- so a lot of times when entrepreneurs start a company they're focused on just growth, growth, growth. but one of the things that we saw across our studies is the ones that scale well, is they slow down to spread sort of inject people with the right way of thinking. not just running up the numbers as fast as possible. a good example is

robert frank here to explain why. >> this is kind of the willy sutton theory of russian diplomacy.o where the money is. the 110 richest russians control 35% of the country's wealth and together with putin, they of course control the power. so there is growing support in the west to freeze their financial lives and pressure putin to back down. here's how it would work. the u.s. treasury could identify russian politicians involved in ukraine, then the u.s. could sanction any billionaire who has ties to those politicians. this all is traceable through u.s. treasury. now, what could we do? their visas could be restricted, their yachts could be prevented from docking in western ports. their bank accounts could be frozen. they could be prevented from dealing with u.s. financial institutions. as the oligarchs have rushed to westernize and borrow from western banks, this could be a powerful blow to their businesses. of course, not every rich russian would be punished. this 440 foot yacht is in new york harbor owned by a russian vodka tycoon who clashed with putin in the past. perhaps he so