i sat down with robert vargas. you want the pacing, a variety of photography, scenes, different visual experiences. a challenge for the design issue is it is more or less 25 profiles. you need to think about each story, what is the way into meeting a person that will point out what is most interesting about what they do and give the reader a visual experience that is varied and surprising. is beautiful. want to see.you you want to meet him. in a different case, we have a piece on this group that does experimental design. so much of what she does is experiences.g site you want to place her in an environment that matters. dynamism and a scale shift in the issue. that is the way we thought about putting these things together. how difficult is it deciding among the pictures? >> it's very difficult. next up, north carolina learns the hard way, gay rights are not a choice. we will talk about the businesses providing anti-lgbt legislation, plus more highlights on the design issue. a designer says people are more important

i sat down with creative director robert vargas. >> you want the pacing, a variety of photography, scenesople, different visual experiences. a challenge for the design issue is it is more or less 25 profiles. you need to think about each story, what is the way into meeting a person that will point out what is most interesting about what they do and give the reader a visual experience that is varied and surprising. >> give me an example. >> this profile is beautiful. is on stephen berkshire, a designer. that is what you want to see. you want to meet him. we asked our photographer to take a studio visit portrait of him. in a different case, we have a piece on this group that does experiential design. sextant works. >> that is a great image. >> that is a photograph of her near where she does her work. so much of what she does is about creating site-specific experiences. rather than just show a portrait want to place her in an environment that matters. >> it looks like there is some energy. >> a little bit of dynamism and a scale shift in the issue. that is the way we thought about putting th

so she wrote the cover story but the man responsible for the art on the cover of that story is robert vargas, the creative director. how to come up with it? >> it came from an early conversation with alan pollack. we were talking about how to represent a new generation of ai bots that microsoft is creating. you think of what artificial intelligence is, it does not have a body. it is existence based. so it thought of what the first representation of an ai bot for microsoft was which wasn't quite ai but deftly a bot. characterpping, this in the 90's it didn't do so well for them. he came in a tory us figure but really has somehow persisted to the years as kind of a symbol for this thing that microsoft tried out the did not work so well. regardless, we took him as a character. he is clearly recognizable with a paperclip body and large bulging eyes. toive this to an illustrator determine how this would work in the future. he give him a large brain to make them smarter. he has some kind of optical device. he is basically like a smarter clipping. >> it's cool they on skype so it's a whole vision i