. >> i am roberto hernandez.ganization that produces [indiscernible] and part of the latino force and recruited a mission food hub. my purpose in life has been to love and serve my community. reporter: this is your turf. so you know what people in the mission call you? the mayor of the mission. is that a title you like? >> you know, i think it is fun, it is cute, you know, but you will never hear me say that i am the mayor of the mission. by the age of 12, i was getting into a little trouble and my dad sent me to go volunteer. that summer whole life. them. -- thanked them. i felt like i belonged. being latino, to be proud of who i was. ♪ one of the things that i learned , if we organize, we can make a change. then during the pandemic, i saw people who did not have food. i started out of my house, organizing out of my garage, calling people and saying, i know you got money, somebody needs food. then it went from 1000 to 3000 to 5000 to 9000 families, providing groceries. because people already trusted us because w

. >> roberto hernandez runs the mission food hub in san francisco that serves 9000 families a week and he has gone back to families and donors to pay the increased costs. >> we feel the food one is giving them hope and it has been like medicine because so many people are depressed and sad. >> hunter home is pivoting to more self sustaining model with a catering business and a training program for people to work in the hospitality industry. >> now as the monies and grants are not coming fluently we are going out and creating additional opportunities and our main mission is food insecurity. >> the elderly are among those hardest hit. a new survey shows one in five seniors have visit add food pantry. >>> a winery is helping fire victims. chateau winery is donating 20% of bottle sales to the cal fire fund. the family owned vineyard offers several wine options. >> these are our friends and families impacted and impacted like half of our county all the way to the nevada border so we are all impacted and it means a lot to give back. >> the family has seen businesses like their own helping the

but the description it's something roberto hernandez knows all too well.here was a problem, but nobody did it's just stopped. >> the brutal beating descriptive blatant discrimination of latinos here in in our >> while the why young men in across the city in the sense of this trade war racing for pink slips. >> with their hot rods. that's when hernandez form to the san francisco low rider council 40 years ago to bring together a coalition of low rider clubs in solar riders to fight back against injustices. they filed a federal lawsuit and won once again reclaiming their right to cruise down mission street since and we've been able to. >> you know, cruise without being arise and fact. yeah, police officers that llevarlo riders. i got pulled over recent me they wanted to see my but my in from once being curbed by police to now celebrated within the community. >> matter culture was on display at the mission cultural center for latino arts during this hispanic heritage month. >> the council's 40th anniversary this year. it represents. >> beautiful cars house ch

. >> reporter: 40 years ago, roberto hernandez was engaged in what was considered at the time, criminal activity, writing low and slow on the streets of san francisco. >> i was arrested 113 times during that period. >> reporter: experience inspired him to put create the lower right of counsel to crackdown on low riders which he felt was excessive and motivated by racial bias. >> we were not white, we were brown, youngman and women that were doing something that was not part of society. >> reporter: at least not yet. the council corrected evidence, hired lawyers and sued the city in federal court and won which led to police reforms. >> i felt proud to be brown and to be, you know, who is my low rider and then to this day, it is a great feeling. >> reporter: today, low writing lives on and four decades later has become accepted by society that once rejected it. >> low riders are in music videos, in movies, in commercials. we have been invited to be part of the 50th anniversary of the golden gate bridge. we get invited to all of these social gatherings that i would have never imagined bein

>> reporter: cruising san francisco's mission district in roberto hernandez's 1964 chevy lowrider isd a journey through a civil rights struggle. and you were arrested for doing this? >> yeah, i was arrested 113 times. >> reporter: did that push you over the edge to file the lawsuit in federal court? >> yeah, and being brutally beaten on the street and inside the police station. i was done. >> reporter: young latinos drove flashy cars that road low, station. i was done. >> reporter: they drov hopped and danced on three wheels. >> low riding was labeled as bad boy behavior. we were stereotyped, how can they afford the cars, they must be selling drugs. >> reporter: hernandez won his lawsuit against san francisco's police. now 40 years later he's curated a museum exhibit. >> low riders are in music videos and tv and commercials. >> lo ridersy a >> reporter: forcing the police to back down is only a start. >> we have become role models for other people in the community. because we're human beings and we got heart, we got soul, we got spirits. >> reporter: once a symbol of bad boy behavior

>> reporter: cruising san francisco's mission district in roberto hernandez's 1964 chevy lowrider isrough a civil rights struggle. >> and you were arrested for doing this? >> yeah, i was arrested 113 times. >> reporter: did nat push you over the edge to file the lawsuit in federal government. >> yeah -- federal court? , and being brutally beaten outside and in the station. i was done. >> reporter: they drove cars that road low, hopped and danced on three wheels. >> low riding was labeled as bad boy behavior. we were stereotyped, how can they afford the cars, must be selling drugs. >> reporter: he won his lawsuit against san francisco's police and 40 years later curated a museum. >> lo ridersy are in music videos and tv and commercials. >> reporter: forcing thececk start. >> we have become role models for other people in the community. >> because we're human beings with heart, soul and spirits. >> reporter: once a symbol of bad boy behavior, now a celebration offlatino culture. celebration offlatino culture. len ramirez, cbs news, san francisco. >> o'donnell: we'll be right back. you

>> reporter: cruising san francisco's mission district in roberto hernandez's 1964 chevy lowrider is both a thrill -- >> just for you, bro. >> reporter: -- and a journey through a civil rights struggle. and you were arrested for doing this? >> yeah, i was arrested 113 times. >> did that push you over the edge to file the lawsuit in federal court? >> yeah. and being brutally beaten on the street and inside the police station. i was done. >> reporter: young latinos drove flashy cars that rode low, hot, and danced on three wheels. >> lowriding was labeled as bad boy behavior. we were stereotyped. oh, wow, how can they afford these kind of cars, hey must be selling drugs. >> reporter: fernandez won his lawsuit against san francisco police. now 40 years later he's curated a museum exhibit. >> lowriders are in music videos. they're in movies. they're in commercials. >> reporter: forcing the police to back down was only the start. >> we'odels f othe peoe in our community. because we are hare' got soul. we've got spirits. >> reporter: once a symbol of bad boy behavior, now a celebration of l

there are part of san francisco's mission district where roberto hernandez was born and raised and wheree founded the san francisco lowrider council 40 years ago. the writing is an art form. it takes time. money and love if the car was the canvas, 24th and mission was the gallery for decades. lowriders cruise those neighborhoods streets on weekends. it was a total parade every friday and saturday night. but hernandez says, like the community itself, the low riders faced a negative stereotypes and discrimination in 1958, california law made it illegal to operate a car modified to sit lower than the wheel rims. the low riders responded by adding hydraulics to lift their custom cars with the flick of a switch. but, hernandez says in the sixties and seventies, san francisco police would regularly arrest low riders for cruising in the mission. i got arrested 113 times by 1980. hernandez and other car club members formed the san francisco lowrider council. and then when we started pro testing. you know, that's when it got worse. and then they brought out the riot squad now, when met with mayor

there are part of san francisco's mission district, where roberto hernandez was born and raised and whereded the san francisco lowrider council 40 years ago. the writing is an art form. it takes time. money and love if the car was the canvas, 24th and mission was the gallery for decades. lowriders cruise those neighborhoods streets on weekends. it was a total parade every friday and saturday night. but hernandez says, like the community itself, the low riders faced a negative stereotypes in 1958, california law made it illegal to operate a car modified to sit lower than the wheel rims. the low riders responded by adding hydraulics to lift their custom cars with the flick of a switch. but hernandez says in the sixties and seventies, san francisco police would regularly arrest low riders for cruising in the mission. i got arrested 113 times by 1980. hernandez and other car club members formed the san francisco lowrider council. and then when we started pro testing. you know, that's when it got worse. and then they brought out the riot squad now, when met with mayor dianne feinstein at the t

there are part of san francisco's mission district, where roberto hernandez was born and raised and wherecisco lowrider council 40 years ago. the writing is an art form. it takes time. money and love if the car was the canvas, 24th and mission was the gallery for decades. lowriders cruise those neighborhoods streets on weekends. it was a total parade every friday and saturday night. but hernandez says, like the community itself, the low riders faced a negative stereotypes and discrimination in 1958, california law made it illegal to operate a car modified to sit lower than the wheel rims. the low riders responded by adding hydraulics to lift their custom cars with the flick of a switch. but hernandez says in the sixties and seventies, san francisco police would regularly arrest low riders for cruising in the mission. i got arrested 113 times by 1980. hernandez and other car club members formed the san francisco lowrider council. and then when we started pro testing. you know, that's when it got worse. and then they brought out the riot squad. not when met with mayor dianne feinstein. at t

there are part of san francisco's mission district, where roberto hernandez was born and raised and whereancisco lowrider council 40 years ago. the writing is an art form. it takes time. money and love. if the car was the canvas, 24th and mission was the gallery for decades lowriders cruise those neighborhoods streets on weekends. it was a total parade every friday and saturday night. but, hernandez says, like the community itself, the low riders faced a negative stereotypes and discrimination in 1958, california law made it illegal to operate a car modified to sit lower than the wheel rims. the low riders responded by adding hydraulics to lift their custom cars with the flick of a switch. but hernandez says in the sixties and seventies, san francisco police would regularly arrest low riders for cruising in the mission. i got arrested 113 times by 1980. hernandez and other car club members formed the san francisco lowrider council. and then when we started pro testing. you know, that's when it got worse. and then they brought out the riot squad now, when met with mayor dianne feinstein at

there are part of san francisco's mission district, where roberto hernandez was born and raised and whereco lowrider council 40 years ago. the writing is an art form. it takes time. money and love. if the car was the canvas, 24th and mission was the gallery for decades lowriders cruise those neighborhoods streets on weekends. it was a total parade every friday and saturday night. but, hernandez says, like the community itself, the low riders faced a negative stereotypes and discrimination in 1958, california law made it illegal to operate a car modified to sit lower than the wheel rims. the low riders responded by adding hydraulics to lift their custom cars with the flick of a switch. but hernandez says in the sixties and seventies san francisco police would regularly arrest low riders for cruising in the mission. i got arrested 113 times by 1980. hernandez and other car club members formed the san francisco lowrider council. and then when we started pro testing. you know, that's when it got worse. and then they brought out the riot squad now, when met with mayor dianne feinstein at the t