my name is roberto vargas, i work at the clinical and translational science community and health scienceprogram at ucsf. with regards to differential prices, you pointed to the example in nordic countries. subsidization of -- subsidizing beer, heavy taxes on alcohol. do we have any other examples of that? has there been any testing of that with regards to sugar beverages? >> no, there has been no testing. not that i know of. what i can say is that there is one study out of harvard where they change the price in the hospital cafeteria to see whether or not they could get people off sugar sweetened beverages. they had to change the price to to change the price significantly. we are about to embark on the study at ucsf that the head of food services is the principal investigator on, where we will try to do the same thing in a hospital setting, which is very different than the general setting. but hospitals have to start this. the bottom line is -- it used to be the people smoked in hospitals. and now they do not. in fact, hospitals were the first place is to ban smoking entirely. and we wil