robi ludwig. the crash cost tiger $164 in fines. what about his image.to make even more millions. we'll ask people who know in 60 seconds. (announcer) we call it the american renewal. because we believe in the strength of american businesses. ge capital understands what small businesses need to grow and create jobs. today, over 300,000 businesses rely on ge capital for the critical financing they need to help get our economy back on track. the american renewal is happening. right now. >> larry: david cornwell returns the sports attorney and president of vmp cornwell in atlanta. johning us is johnny deutsche, and rick riley is wack, the award-winning sports writer and columnist for espn and host of "homecoming with rick riley." tiger woods was here in 1988, before he was married. and he spoke about when how difficult it is to be rich and famous? do you want to be married? >> do i want to? no. it will happen. >> larry: do you life as a single man? >> life is good right now. eventually, i'm ready. >> larry: is it hard to date a lot? when you're four days he

how does she deal, robi, with public ridicule. she goes to the market?>> larry: she knows what everybody's talking about. >> i think she ignores it. >> larry: ignores it. >> i think you have to put on your game face. she probably has close trusted people, hopefully, that she can talk to. but i think what she says is very little. less is more in this case. she doesn't need to explain anything to the public. it's really none of their business. all she should say is something like this. you know, i love my husband, and, you know, we are going through a tough time privately. and i appreciate you respecting my privacy. something along those lines, really. but not fueling the fire at all. and she doesn't need to answer to the public. and the public ultimately will feed into however it is that they deal with it. if they come through this strongly, then people will respect their relationship. >> larry: assuming that it was her that acted violently toward him, assuming that, what's the effect on his public image based on that? >> well, the question is, are we goi

author robi ludwig joins us from morning. and here in los angeles, judy smith, a crisis management expert with impact strategies. judy, you've heard what many of these folks have said tonight. is this a lost cause, or what do you do if he's your client? >> oh, absolutely not. it's not a lost cause. tiger woods is an icon. >> a fallen icon. >> yes, but as everybody has pointed out, the american people are very forgiving. and he's doing exactly the right thing, taking time to deal with his marriage and his family and his kids. he'll be back. he'll be back. >> dr. robi ludwig, it's one thing to forgive someone. we don't even know everything he's done yet. and the news keeps piling on. what do you do to treat a patient in this situation? >> well, i would help tiger woods understand why he did what he did. i don't even know if tiger woods understands what motivated his behavior. and you need to first understand why you're doing what you're doing. if you want to stop it and if you want to make a change. so really tiger has the oppo