>> the roblox is a platform. over 23 million play every month.nge from hanging out with your friends at a pizza restaurant to surviving a tornado. over 300,000 developers every month are creating these games. they literally make money from the games they're creating. who are these people? amateur coders? experienced game developers? >> almost a star search or "american idol" for video games. take 20 million visitors every month, find the best to create games. the best of them rise to the top. this is college students, 12-year-olds, 18-year-olds. people paying for college, saving for college, people even making small businesses on top of the platform. emily: wow. what's the most a single creator has made? >> as the number of people playing grows the amount they're earning is growing. we have developers making over $250,000 a year. some are making studios that run on top of the roblox platform. emily: this is a challenge for the traditional game makers. i was speaking with e.a.'s andrew wilson earlier this week. listen to what he had to say. >> the

some are making studios that run on top of the roblox platform. is a challenge for the traditional game makers. i was speaking with e.a.'s andrew wilson earlier this week. listen to what he had to say. >> they spend about 22 minutes in non-native apps but have an average of 26 apps. any company -- company is fighting for less than a minute of time. if you don't have a great network, if you aren't able to connect hundreds of millions of players in the context of your games experiences, times are going to get really tough. emily: companies like king digital spending a lot of money. what impact is this going to have on the broader market? >> it's what brings more people to our platform and it's the fastest growing number at roblox. we're getting literally over three million coming to the platform every month because they're doing it for free. you're hearing it from your friend. it's bringing them primarily virally to our platform. offensive so ultimately who owns the game in the end? >> the.comer owns the game. it runs on our platform. we share in th