will rocketfuel be the first?th george john, the co-founder and ceo of rocketfuel to find out more about his company and where it is headed. mr. john, welcome to "mad money." thank you so much for coming on the show. >> thank you. >> okay. i think that realtime buying is something that i'm going to have to ask you to explain to people. i know it because of street.com, because i'm involved there. but it's such an important concept right now. and i don't know if people understand it, because they're so used to the show, say, "mad men," and what was involved there. >> exactly. so, you know, it's just a whole new way of buying ad space. in the old days, you would call a guy on the phone, say, i like your website, how much can i buy it for? and now it's traded a lot like securities. you can buy single ad spots at a time. and if you can do that with technology, you know, ai and big data that we use, you can really do a good job predicting ahead of time, these will be the right places to do the luxury car ad or the pizza

okay, that's george john, co-founder and ceo of rocketfuel. there's enough good research here, plus the comps are very clear. you can actually understand what programatic means, what realtime bidding means, and how to relate it to the actual way securities are priced in an ipo. very informative stuff. stay with cramer. >> coming up, restaurant rising. shares of big daddy, chi poelt l lei, has been satisfying this year. its stock is up 80% so far. and it hit another all-time high just today. but could it be about to sour or are things just heating up? cramer's talking to the big enchilada. bny mellon combines investment management & investment servicing, giving us unique insights which help us attract the industry's brightest minds who create powerful strategies for a country's investments which are used to build new schools to build more bright minds. invested in the world. bny mellon. i'm bethand i'm michelle. and we own the paper cottage. it's a stationery and gifts store. anything we purchase for the paper cottage goes on our ink card. so y