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the ceo, rodney mcmullen is investing in new stores and to stay ahead of amazon fresh and others. kroger is also benefitting from a recovering consumer, and cheaper gas prices at the pump. >> if you look at from a digital standpoint, when we merged, they had a very strong click and collect operation that we're now testing in the store here in cincinnati. we'll start to roll it out. we merged with one company to deliver to home. so it is -- and we have an apple that is one of the best classes in apps. >> another thing that distinguishes kroger is the new simple brand organic product which will double in the next five years, according to mcmullen. because the shift to healthy for you better foods is here to stay. i'm sarah eisen, for "nightly business report." >>> no caffeine buzz for shares of starbucks late today. and that is where we begin tonight's focus. after the closing bell shares of the world's biggest coffee chain fell on disappointing quarters and the company says the outlook for the fourth quarter is not much better. starbucks blames softer traffic. shares fell about 5%