go to sears and roebuck -- that is it in the sears roebuck buyers curated what we would get. we then moved to where walmart curates a few brands and beat their price down and his volume on the shelf but it is still someone curating it. today we go to amazon and buy what ever you think a lot and anywhere in the world. it can be at your door and 40s. it's a world where we as individuals don't have to have a filter for our choices. >> let's talk about some of the architects in the book. i think the archetypes in the element of the trump coalition is a big part of the great revolt -- >> by the way, brad has all the names. that is why they are all aweso awesome. >> [inaudible] we are talking about the authors of "the great revolt" inside the populist coalition and were talking about some of your favorite archetypes named by brad and maybe a couple of your favorite interviewees, the people that you interviewed the you just were intrigued by the most and what do you do about them. >> when my favorite was girls gun power named by brad and these are suburban women who are college educ

maybe that's changing the roebuck it was considered an own goal but it was just ugly manufacturing of goals if you want to call it that in the physicality you know shows because the second go crazy converted was due to a penalty you know nigeria had a tough time getting the ball in the final third they had it's up time cracking the croatian defense you know that's one thing and then you know when you look at the way the dust settled i mean iceland argentina they draw it out croatia are. the head of their group they are considered a dark horse in this tournament and you know getting the three points is a lot of steam and a lot of air and wind behind that sails so we'll see what happens of course it will be over the course saturday also saw world cup first timers iceland take on the mighty argentina in group d. the south americans are known for their polished technique and came into this clash is the clear favorites but iceland with their scrappy physical style can never be rolled out. argentina broke the deadlock early on sergio aguero scoring the opening and then ninety minutes by but

the sears and roebuck buyers curator what we're going to get. we did then moved to a world we walmart generates a few brands, beat the price tenant has a lot of volume on the shelf but it is still some of curating it. today you go to amazon and buy whatever you want from everyone in the world. it can be at your door in four days. this is a new world where we as individuals don't have to have a filter for our choices. >> let's talk about some of the archetypes in the book. i think that the archetypes, the elements of the trump coalition such a big part of the great revolt, and speedy by the way, brad picked all the names. that's why they are all awesome. >> branding expert. of course were talking with brad todd and salena zito about "the great revolt: inside the populist coalition reshaping american politics" here on series xm. salena, talk to me about some of your favorite archetypes named why brad, and maybe a couple of your favorite interviewees, the people that you come thousands of people but a couple of those that you interviewed that you j

that's it sears and roebuck-- we went to walmart where there's a few brands with a lot of volume on the shelf, but still someone is curating it. today you go to amazon about whatever you want from what everyone the world. any washer or dryer or dishwasher can be at your door in four days and i think it's a new world where we as individuals don't have to have a filter for our choices. >> let's talk about some of the archetypes in the book. i think the archetypes, elements of the trump coalition such a big part of the great revolt and-- >> by the way, brad pitt the names and that's why they are all awesome. >> branding expert. we are talking to brad todd and selena. selena, talk to me about some of your favorites archetypes named by brad and maybe a couple of your favorites interviewees, the people that you-- thousands of people really, but a couple of those that you interviewed that you were intrigued by the most. >> one of my favorites are curled on power named by brad. these are suburban women who are college-educated , very successful in life, married with kids and they live in suburb

how much did it cost for sears roebuck. that's an ancient name, but they did all right. and, by the way, how much does it cost amazon voluntarily to comply? and, i mean, these are empirical questions that i think are -- would help me reach an answer. and if you know them, tell me. no one asked amazon. what does it cost amazon? what does it cost the mandolin seller. are there different -- i don't know. do you know? do you know what it costs amazon? >> i do not know what it costs amazon. but i do know in the calf gnaw -- cavanaugh report that we cited indicated that the cost of just implementation and integration of a software system, before you're dealing any of the other issues, it costs up to $250,000. that the maintenance of the system -- >> $12. we know that, too. the figure seems a little misleading. i guess the real question that justice breyer may be getting at and i would like your help on it too is the xafrt -- comparative difference. states may force internet providers to provide information like colorado does that enable them to collect tax from the taxpayer. t