yet, in the end, as nfl commissioner roger goodell stated, "madden was football."hat was his passion and simply put, john madden made football and the nfl what it is today. hired by the oakland raiders in 1969 at the age of 32 as the league's youngest coach, madden was on the sidelines during a transformational time in the nfl. he posted a 103, 32-7 regular season record, which is still the highest winning percentage for a coach with 100 mr. moran: games -- or more games coached in the history. madden's teams never had a losing season in his 10 years at the helm, and he led them to a super bowl victory in 1977. beyond the numbers, many of madden's games actually have names. whether it was the immaculate reception, ghost to the post, sea of hands, holy roller, never has one coach been involved with so many instant classics of a golden era of football. madden never hid his emotions on the sidelines and is featured in many of the game's lasting images. after retiring from football in 1978, madden quickly became one of the greatest ambassadors the sport of football has