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are you going to say anything roger goodell. several defended the boy. one half is painted red.reating this as a harmless act, this makes it worse, you hate mexicans, but wear sombreros on cinco. this created an internet fire storm, what are your thoughts on this? >> michele tafoya: to say you all hate mexicans? who are you talking about? i find that reprehensible. this five year old boy went to a game on thanksgiving. he painted half his face the color of one team and the other half the other color of the other team. it is the chief's headdress, to suggest this is racist or to suggest the n.f.l. needs to address this fan and tell him he is a racist. for dan lebbatard to say this child going to the game goes against n.f.l. antiracist creed is astonishing and illustrative of how crazy this topic has become. this is insanity. we're talking about it, this five year old boy's face is being plastered all over the internet. >> emily: the author's background, the article written back in 2022 entitled white fans entertained by black athletes day after killing in buffalo. >> david: use o

also roger goodell, i didn't google it, does not come down on five year olds. >> kayleigh: good point brian's point, there is argument about who hosts the fringe writers. there will always be extremist authors, dime a dozen at their individual keyboards. editors and publishers amplify this and this author had a history of viewpoints. >> kaylee: why would they want this to be their brand? it doesn't make sense, maybe that is the point to drum up traffic and conflict. it is remarkable, when the mom said that her son is native american, she wasn't saying he is elizabeth warren native american. no, he is actually native american, his grandfather sits on the board of a tribal council. phillips is not native american and he's claiming to be offended on behalf of the native american community and you had several tribes come out and say we're not offended, we don't mind this. he can wear the headdress and paint his face black and red. >> brian: it is crazy. >> kaylee: absurd he is manufacturing cries and division among people groups. >> emily: he is african american and expressed his personal

so on behalf of the nfl, roger goodell, the 49 ers and bud light, we're gifting your family two tickets? how's that sound? is that okay with you guys? these are your actual tickets. you have to take these with you. >> george, obviously kidding. but how cool is that? kittle as he said in partnership with the nfl, 40 niners and bud light helped gift the ticket to leland simmons, who served more than four decades as a reserve deputy level one with san mateo county. leland tells me he spent about 5 to 10 minutes with george talking and taking photos. super bowl 58 will be played in las vegas on sunday, february 11th, hoping the niners will be there. fans can vote on nfl.com. com to help george become a finalist and the winner of the nfl salute to service award will be announced at the nfl honors during super bowl week. how cool is that? all right bills and bengals damar hamlin smiling on the sideline. remember, he went into cardiac arrest there in january. a scary sight now opening possession. joe burrow finds irv smith jr seventh in bengals in let's dance. that's a good one. bills respond

size to the nfl in the u.s i will tell you at one of the races i attended for the documentary, roger goodellpep talk, closed-door meeting with the team owners and principals, and so i think there's a little bit of a playbook that they're ripping from the nfl they do a cost cap now, which is similar to the nfl and i think they're trying to get some of that mentality into formula 1. >> netflix seems to have been very important component, yet they go not equity value here as a result of how much they helped enable the growth of the sport. >> it was a game changer for the sport they signed that deal in 2019, 2020 we locked down and were watching and took off in the united states. you think netflix should have gotten equity? >> they added a great deal of value they didn't have any part of. >> liberty would say we were smart to sign that deal. >> john malone would have figured out a way to get value out of doing that. kind of kidding. it's interesting on race, ferrari's market cap always mazes me. more than gm and ford combined. >> a luxury brand. >> mean time, check out the biggest gainers on the

were talking about it i didn't do mentioned comparisons to the nfl i told him how you brought roger goodellh do you see that as arn inspiration, a model, are there valid comparisons to make here with formula 1 and the nfl? >> the nfl has done an amazing job in the united states but things like the cost cap, how the nfl is so much stronger because the league is strong with centralized revenues. play hard on sunday, all together on monday, trying to build that mentally. we have a lot of differences from the nfl but we have more advantages, no sport is more global, the nfl is still just an american sport. >> let's talk about the female demographic. >> the last four years, we've taken the average age down four years and 40% of the fans are female. >> there are no female drivers, very few females on the grid at all? >> a couple points we have an attractive products and handsome young men doing exciting things. >> i agree. >> but in addition we have a sport that will be built on women. we have f 1 academy bringing young girls in to give them a role and grow. it's led by susie wolf, who was a driv