roger gordon, barbara tucker. >> he would have a shipment rejected by the receiver, because the eggplants dark enough or the carrots weren't separate enough. >> he's been driving big rigs for 30 years, he spoke to us from his truck in virginia via skype. >> it doesn't last long. >> there isn't much time. restaurants close up late at night, when most nonprofits are closed. >> we start to think, if we could -- if you could build an app to get people to food, maybe you should build an app to help food fight people. >> it gives for profit food distributors a way to communicate with the needy and vice versa. >> we're doing something that hasn't been done. >> they help the gordons craft a big business style app that is palletable. >> food cowboy is, an air traffic control system for food that is coming in from a donor and going out to a recipient charity. >> business community holds the food. creating a system the charities can use replicates the way businesses think. creates a better match. >> can we get an 18 wheeler into the parking lot. >> smaller businesses like family farmers and local re