kim saying she sees white and gold, kanye saying he sees blue and black. explain this to us that it's not fixed, adam rogers. that our brains are interpreting what the eyes see. >> yes, it is a fascinating subject. what we have evolved to be able to do over evolutionary time is have a brain and eyes that together take in not just the color of an october intrinsically, which is a matter of some philosophical debate but the combination of the color that is illuminating the object reflecting off of it -- >> part of it is the idea that light itself has color in it? >> well that is right. what we're really good at because of how we evolved is living on a planet illuminated by daylight. >> i love daylight. >> it is good stuff. it is a combination of the entire visible spectrum, and it changes over the course of the day. so it is a daylight access a chromatic access. you will have rosy dawn blue white noon and our eyes are good at taking those colors and learning to ignore them to see an object as having the same color regardless of what color the light bouncing off of it really is. it is called color constant si.