emily: roger mcinerney, who invested early, just wrote an op-ed saying, "i am terrified by the damageeing done by these internet monopolies. like gambling, nicotine, alcohol, or heroin, facebook and google, most importantly through youtube, produce short-term happiness with serious negative consequences in the long-term. the fault lies with advertising business models that drive companies to maximize attention at all costs, leading to ever more aggressive brain hacking." how do you respond? nikesh: every marketer's dream is to try to get you to passionately love their brand. i don't think whether it is online or off-line advertising. consumers are smart enough that they get bombarded by advertising and it overwhelms the primary purpose of what they went somewhere for, whether it is the newspaper, online website, or video. they vote by walking away. emily: you ran google international operation for five years. they just got a $2.7 billion fine, there are more inquiries open. how big a threat are these european regulatory issues? >> i don't think they are a serious threat to the long-te