amazon's success, thanks in large part to, roger ronman. he is a former amazon executive. his ideas are behind much of that company's success. >> anan roger ronman is a serial entrepreneur. he is also one of the earliest investors in facebook and not once, but twice, apparently had the opportunity to buy google. joint by kate mets of wired magazine. mccall of "fortune" as well. we could start in so many places but let's start in the competition between you and amazon. you were a key figure at amazon that helped amazon grow into what it is today. >> thanks for saying that. it is a little bit of an exaggeration to say i'm a key figure. i played a small part. >> it's team effort. we heard it all before. you were a key figure in amazon. much of what you're doing is competing with something that you, yourself, had helped set up. >> in way, that's true. my first company that i started back in 1998 was like amson and i worked at am zon for two years from '98 to 2000. it helped amazon become who they are today. >> the third party retailer. >> right. >> along with other things as w