. >> roger scullion was one of the first to join. >> what about the store made you want to join? just the people. just the overall thought that went behind the front line product. >> roger is an ideal member and shopper. >> i've tried this on for two months. >> really? they're all one and the same. when you join the club, your dues go towards a credit at the store. >> all of the things that we sell are part of the modern gentleman's lifestyle. the difference at wingtip, through the club you get to experience things before you buy them. >> in other words, not only is everything at the store for sale, but everything at the club is for sale too. the smoking jackets, the glass wear, the key holders. it worked on me. ami and i sat down to have a sing na tur wingtip manhattan, and within seconds i was tempted to buy everything around me. >> i already want to buy this as a gift for a friend of mine. >> we'll take care of you later today. >> the key to ami's success is in the details. every single thing is telling the story of the modern gentleman. there is thebilliards the tradition of