you see roger stone, i don't know what mitt's message is sometimes. i know what he intends it to be. but he is not getting it out and talking to the middle class. >> the real problem with the mitt romney campaign is mitt romney. he is inauthentic. he comes across as a guy that will say and be anything you need him to be. he is not a conservative. never has been. he talks about reagan but he didn't support him for president in '80 or '84 in the general election. just like his father -- >> those that say reagan was behind and pulled ahead, he was likable. voters have to like the candidate they vote for at a certain level. the problem with mitt romney is he no people think you don't feel he shares yourry sentiments, hopes, desire, aspirations. he comes across as a guy that is mouthing the word and doesn't believe them. >> that's the challenge. if you look at some verbatim responsings to the polls, the challenge is can the relate to my challenges and life? look at the data. people are asked is this somebody that cares about people like you and overwhelmin