rohit: absolutely.e having a symmetric amount of growth and a symmetric amount of market share from dollars going from offline to online channels. facebook and google both are multi-headed monsters. with more thans a billion users or eyeballs as you call it. amongst the social media names, i like snapchat, where snapchat might be positioning itself as somebody who can take available share from twitter amidst all the political advertising debates going on. taylor: within big tech, antitrust, data privacy, do you shrug it off because the fundamentals are strong? rohit: i feel that the order, amazon, facebook, and google, the regulatory headwinds that each of these companies face, that is the order in which i feel the companies will have sentiment weigh on them amazon the least, facebook in the middle, and google with the most. the sentiment and the multiples, and that is why we call it that way. taylor: thank you to rohit kulkarni of mkm partners. coming up, alphabet in the new year with sundar pichai off