the melendez one. >> i get it. >> i'm joined again by adriana lopez from the mexican museum, rolando bonillahe public relations firm ford & bonilla, and stephanie bravo from strive for college. so, bad move? good move? >> i think, although not necessarily the right message, definitely a move in the right direction. we recall that recently the ads that portrayed our community were extremely negative, weren't in any way attempting to show us in a positive light. what this tells me is that folks understand that the latino community's a very important consumer, and whether folks want to accept it or not, a major fabric of our community. but at the more micro level, what it tells me is that in that marketing room, we didn't have latinos in the room... >> right. >> ...right, to have that discussion, and that's where you see the disparity. we're great consumers, we're great voter blocks when we do get organized, but when it comes to the decision-making component of things, that's where we really have to fight to get in through those doors. >> right. >> stephanie, that's what i wanted to ask you. do