soon electra's star hand in hair dryers will also be manufactured here again managing director roman gar ovide is banking on the value of products made in germany he wants to have all production removed from china and returned to germany. twenty years ago when we began producing and the experience was positive we have been producing high quantities for reasonable price and quality but the time has changed we are now forced to produce smaller batches for. individual products. not only are niche markets becoming more and more important but most of the electra stores customers are in europe. from china it can take up to eight weeks for deliveries to arrive but from here it only takes a few days. the model train may come out clean has also brought its manufacturing back from china. the reason it's easier to produce small quantities in higher quality from germany. because it will not make me feel i think it's very important that the trains our engineers develop and design can also be built directly here at the same place. and we are now able to optimize the process through automation and create ide