the cover has always featured role models like roman polanski, o.j.s manson. >> make sure people know if they're reading it next to you. >> we know when "men's health" had, "cosmopolitan's". >> so far at least nine companies are now boy coiting it. >> i am not going to bite on your controversy bait here, okay? and give you free publicity by holding up your magazine and talking about it. >> we don't live in mr. snowden's russia, we live in the united states of america. >> very first reaction was ew. >> thank you, detractors, please, with your tedious outrage machine. >> totally sympathetic to the people in boston, including the mayor, including some of the officers who were sod. >> richard donohue, the officers who was shot in a standoff. >> they could have gone with a classier cover. >>> let's get right to our panel. joining us is tourre, and mckay. i'm going to start with you, mckay. this raises a number of issues, from freedom of speech to a brilliant marketing campaign by a magazine. mckay, given that we do not show repeatedly planes flying into th