an example of this new recipe for success, you may have noticed ron argan the has been everywhere latelyurgundy has been everywhere lately. grobart week's sam looks at whether the old campaign is working -- bold campaign is working. >> a movie that came out nine years ago and earned a respectable, but not extraordinary $95 million, is about to spawn a sequel that could be the comedy hit of the holidays even. >> that is without a doubt the dumbest thing i have ever heard. "anchorman" was wicked funny and became a classic. >> i dig it. >> i don't know if this movie is any good because i haven't seen it yet, but it is a marketing juggernaut. it has been a year and a half since the movie was announced and there's been a museum ahibit, tv commercials, mobile game, a cameo, and even renamed a college. thing,ie-ins are no new but this is taking things to a whole new level. >> this is ron burgundy reporting for espn. will ferrell and adam mckay are no stranger to social media. dier site sunny -- funny or makes $30 million a year. ron burgundy is a character that came -- comes across one thing co