success of gold coast farms >> well, the family farm operation gold coast gas started by my father ron burk and his partner bob espinola. and they started farming in 1978. and they started framing with lettuce and broccoli. and that evolved into spinach and cilantro, cauliflower, strawberries. we do a few specialty items like the grapes and scme sweet corn and pumpns, things like that in the summer. but the bulk of what we do is broccoli, cilantro, spinach , cauliflower. >> today gary and his dad ron run the farm that remains as diversified as ever. they grow a variety of crops, including a couple hundred acres of spinach in santa maria that goes to restaurants and grocery stores across the country. they also grow more than a thousand acres of broccoli that they custom harvest and ship to several large restaurant chains, and cater to whatever they might want: short stalks, tall stalks, no stalks. you name it and they'll grow it. and another big crop the family grows these days is also one of the tiniest, in size that is: cilantro. they're growing about 500 acres of it, and they supply some